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Rita Shelley
April 15, 2015

CCM Hockey, SISU Guard Announce Co-Branding Partnership



CCM Hockey and SISU Guard began an exclusive brand partnership to offer athletes and retailers co-branded CCM mouth guards powered by the SISU Technology. The partnership will create a larger retail network for introduction of innovative, high-tech SISU mouth guards to athletic markets.

"What made us move towards SISU Guards," said Mathieu Giroux, Product Manager for CCM Hockey, "was the innovation and benefits of SISU Mouthguards in the marketplace. We felt that through a partnership and the equity of the CCM brand, it would make a success story in the hockey industry."

SISU Mouthguards are 1.6 mm thin protective dental shields, made from a non-compressible, perforated, remoldable thermal polymer.SISU Diffusix technology distributes impact force over the entire surface of the mouth guard, and crumple zones absorb shock impact and direct forces away from the teeth, reducing the risk of dental injury. The guards can be fitted with braces by a dental professional and are fully remoldable for a custom fit.

"CCM Hockey has the experience and infrastructure to introduce SISU Guards to the hockey athletic community, and deep commitment to help support our growth. They are absolutely the right partner," said Sassa Akervall, President of Akervall Technologies, the makers of the SISU Mouthguard.

CCM Hockey and Akervall Technologies, Inc have executed the first phase of the agreement.  The two companies will now work with current and new distributors to promote the guards in the United States, Canada and Europe. The CCM guards, powered by SISU, will be available in retail stores in Spring of 2015.

About SISU Mouthguards

The SISU brand is widely recognized in the athletic community as a stronger alternative that is both lighter and less obstructive than traditional mouth guards. SISU Guards are manufactured by Akervall Technologies, Inc (ATI), headquartered in Saline, MI. ATI is comprised of a management core, manufacturing facility and R&D division, where a dedicated team of world-renowned scientists works tirelessly to invent new technologies in mouth protection. The company was awarded Michigan's Top 50 companies to Watch in Spring of 2014. For more info, visit:

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the Adidas Group, is headquartered in Montreal. With operations in Canada, the United Statesand Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: and

Media Contact:

Rita Shelley
Director of Marketing
SISU Guard ||
734.239.3425 C | 734.389.7398 W

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