--- title: The SISU Story description: "Sassa Akervall, founder & CEO of Akervall Technologies, tells her story of growth from a small athletic mouthguard company at the kitchen table to the three brands available today: SISU Athletic Mouthguard, SOVA Night Guard, and Intuguard" image: https://blog.sisuguard.com/hubfs/SISU119.jpg --- Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. Created with Sketch. ## Latest Stories Search this site on Google S [![SISU](https://blog.sisuguard.com/hs-fs/hub/212277/file-1448685003.jpg?width=20&name=file-1448685003.jpg)  SISU](https://blog.sisuguard.com/author/team-sisu) May 11, 2026 ## [Red, White & Tournament Blue: Why Liberty Camo ...](https://blog.sisuguard.com/red-white-tournament-blue-why-liberty-camo-was-made-for-summer-sports) [Soccer](https://blog.sisuguard.com/topic/soccer) [Lacrosse](https://blog.sisuguard.com/topic/lacrosse) [sports protection](https://blog.sisuguard.com/topic/sports-protection) [sports](https://blog.sisuguard.com/topic/sports) [field hockey](https://blog.sisuguard.com/topic/field-hockey) [summer](https://blog.sisuguard.com/topic/summer) [protection](https://blog.sisuguard.com/topic/protection) [Flag Football](https://blog.sisuguard.com/topic/flag-football) [volleyball](https://blog.sisuguard.com/topic/volleyball) [**](https://blog.sisuguard.com/red-white-tournament-blue-why-liberty-camo-was-made-for-summer-sports) [![SISU](https://blog.sisuguard.com/hs-fs/hub/212277/file-1448685003.jpg?width=20&name=file-1448685003.jpg)  SISU](https://blog.sisuguard.com/author/team-sisu) Aug 01, 2025 ## [From the Sidelines to the Spotlight](https://blog.sisuguard.com/from-the-sidelines-to-the-spotlight) [Soccer](https://blog.sisuguard.com/topic/soccer) [Basketball](https://blog.sisuguard.com/topic/basketball) [Sports Safety](https://blog.sisuguard.com/topic/sports-safety) [sports protection](https://blog.sisuguard.com/topic/sports-protection) [sports](https://blog.sisuguard.com/topic/sports) [women](https://blog.sisuguard.com/topic/women) [Flag Football](https://blog.sisuguard.com/topic/flag-football) [volleyball](https://blog.sisuguard.com/topic/volleyball) [**](https://blog.sisuguard.com/from-the-sidelines-to-the-spotlight) [![SISU](https://blog.sisuguard.com/hs-fs/hub/212277/file-1448685003.jpg?width=20&name=file-1448685003.jpg)  SISU](https://blog.sisuguard.com/author/team-sisu) Apr 02, 2025 ## [From Sweden to Sports Fields Everywhere: The Gl...](https://blog.sisuguard.com/from-sweden-to-sports-fields-everywhere-the-global-journey-of-sisu-mouthguards) [Mouthguard Technology](https://blog.sisuguard.com/topic/mouthguard-technology) [Sports Safety](https://blog.sisuguard.com/topic/sports-safety) [mouthguard](https://blog.sisuguard.com/topic/mouthguard) [SISU](https://blog.sisuguard.com/topic/sisu) [technology](https://blog.sisuguard.com/topic/technology) [**](https://blog.sisuguard.com/from-sweden-to-sports-fields-everywhere-the-global-journey-of-sisu-mouthguards) [![SISU](https://blog.sisuguard.com/hs-fs/hub/212277/file-1448685003.jpg?width=20&name=file-1448685003.jpg)  SISU](https://blog.sisuguard.com/author/team-sisu) Mar 28, 2025 ## [Spring Sports Safety Guide: What Every Athlete ...](https://blog.sisuguard.com/spring-sports-safety-guide-what-every-athlete-needs-to-stay-protected) [Mouthguard Technology](https://blog.sisuguard.com/topic/mouthguard-technology) [Kids mouth guard](https://blog.sisuguard.com/topic/kids-mouth-guard) [Lacrosse](https://blog.sisuguard.com/topic/lacrosse) [Rugby](https://blog.sisuguard.com/topic/rugby) [sports](https://blog.sisuguard.com/topic/sports) [softball](https://blog.sisuguard.com/topic/softball) [baseball](https://blog.sisuguard.com/topic/baseball) [springsports](https://blog.sisuguard.com/topic/springsports) [protection](https://blog.sisuguard.com/topic/protection) [**](https://blog.sisuguard.com/spring-sports-safety-guide-what-every-athlete-needs-to-stay-protected) ## Featured Stories Categories - [Mouthguard Technology](https://blog.sisuguard.com/topic/mouthguard-technology) - [Sports Safety](https://blog.sisuguard.com/topic/sports-safety) - [mouthguard](https://blog.sisuguard.com/topic/mouthguard) - [Concussion Discussion](https://blog.sisuguard.com/topic/concussion-discussion) - [Lacrosse](https://blog.sisuguard.com/topic/lacrosse) [![SISU](https://blog.sisuguard.com/hs-fs/hub/212277/file-1448685003.jpg)](https://blog.sisuguard.com/author/team-sisu) By [SISU](https://blog.sisuguard.com/author/team-sisu) December 06, 2018 [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.sisuguard.com%2Fthe-sisu-mouthguard-story) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.sisuguard.com/the-sisu-mouthguard-story) [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.sisuguard.com%2Fthe-sisu-mouthguard-story) [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.sisuguard.com%2Fthe-sisu-mouthguard-story) # [The SISU Story](https://blog.sisuguard.com/the-sisu-mouthguard-story) **  [business](https://blog.sisuguard.com/topic/business) [Start up](https://blog.sisuguard.com/topic/start-up) [community](https://blog.sisuguard.com/topic/community) Sassa Akervall, founder & CEO of [Akervall Technologies](http://www.akervalltechnologies.com), tells her story of growth from a small athletic mouthguard company at the kitchen table to the three brands available today: [SISU Athletic Mouthguard](https://blog.sisuguard.com/www.sisuguard.com), [SOVA Night Guard](http://www.sovanightguard.com),  and [Intuguard](http://www.intubationguard.com) If you'd like to watch more videos about our start up journey, check out our series [Confessions of a Entrepreneur](https://www.youtube.com/watch?v=YFLDYEvHdhk&list=PLaWLWpkXM-GQxoStoHrpKhDpYMuyiTF7B). [![team discount mouthguard](https://no-cache.hubspot.com/cta/default/212277/f3d7dec8-adad-4249-8719-aa633bd1b8bd.png)](https://cta-redirect.hubspot.com/cta/redirect/212277/f3d7dec8-adad-4249-8719-aa633bd1b8bd) ### Popular Stories [5 Ways to Sanitize Your Mouthguard After Being Sick](https://blog.sisuguard.com/5-ways-to-sanitize-your-mouthguard-after-being-sick) Feb 12, 2016 [4 Ways To Check Your SISU Mouthguard Fit](https://blog.sisuguard.com/4-step-sisu-mouthguard-fit-check) Dec 23, 2015 [Is your mouthguard making you sick?](https://blog.sisuguard.com/is-your-mouthguard-making-you-sick) Aug 07, 2015 [Throwback: The Evolution of Mouthguards](https://blog.sisuguard.com/tbt-history-of-mouthguards) May 21, 2015 [SISU Mouthguard: Warranty & Returns](https://blog.sisuguard.com/sisu-mouthguard-warranty-returns) Mar 15, 2016 ### Subscribe Email ### Popular Tags [Mouthguard Technology](https://blog.sisuguard.com/topic/mouthguard-technology) [Sports 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[safety](https://blog.sisuguard.com/topic/safety) [technology](https://blog.sisuguard.com/topic/technology) [mouthguard care](https://blog.sisuguard.com/topic/mouthguard-care) [Rugby](https://blog.sisuguard.com/topic/rugby) [Martial Arts/MMA](https://blog.sisuguard.com/topic/martial-arts-mma) [UFC](https://blog.sisuguard.com/topic/ufc) [Hockey](https://blog.sisuguard.com/topic/hockey) [community](https://blog.sisuguard.com/topic/community) [Soccer](https://blog.sisuguard.com/topic/soccer) [field hockey](https://blog.sisuguard.com/topic/field-hockey) [holiday](https://blog.sisuguard.com/topic/holiday) [Science](https://blog.sisuguard.com/topic/science) [Breast Cancer Awareness Month, Wear Pink](https://blog.sisuguard.com/topic/breast-cancer-awareness-month-wear-pink) [Olympics](https://blog.sisuguard.com/topic/olympics) [baseball](https://blog.sisuguard.com/topic/baseball) [company](https://blog.sisuguard.com/topic/company) [customfit](https://blog.sisuguard.com/topic/customfit) [summer](https://blog.sisuguard.com/topic/summer) [us lacrosse](https://blog.sisuguard.com/topic/us-lacrosse) [women](https://blog.sisuguard.com/topic/women) [ALSF](https://blog.sisuguard.com/topic/alsf) [Boxing](https://blog.sisuguard.com/topic/boxing) [Flag Football](https://blog.sisuguard.com/topic/flag-football) [Patent](https://blog.sisuguard.com/topic/patent) [SISU Sense](https://blog.sisuguard.com/topic/sisu-sense) [bjj](https://blog.sisuguard.com/topic/bjj) [protection](https://blog.sisuguard.com/topic/protection) [softball](https://blog.sisuguard.com/topic/softball) [volleyball](https://blog.sisuguard.com/topic/volleyball) [Airsoft](https://blog.sisuguard.com/topic/airsoft) [Bruxism](https://blog.sisuguard.com/topic/bruxism) [Leben](https://blog.sisuguard.com/topic/leben) [NATA](https://blog.sisuguard.com/topic/nata) [NBCF](https://blog.sisuguard.com/topic/nbcf) [NHL](https://blog.sisuguard.com/topic/nhl) [NSF](https://blog.sisuguard.com/topic/nsf) [New year](https://blog.sisuguard.com/topic/new-year) [Quidditch](https://blog.sisuguard.com/topic/quidditch) [Snowboard](https://blog.sisuguard.com/topic/snowboard) [Water Polo](https://blog.sisuguard.com/topic/water-polo) [braces](https://blog.sisuguard.com/topic/braces) [brazilian jiu jitsu](https://blog.sisuguard.com/topic/brazilian-jiu-jitsu) [bruises](https://blog.sisuguard.com/topic/bruises) [germs](https://blog.sisuguard.com/topic/germs) [hygeine](https://blog.sisuguard.com/topic/hygeine) [my fight](https://blog.sisuguard.com/topic/my-fight) [orthodontics](https://blog.sisuguard.com/topic/orthodontics) [springsports](https://blog.sisuguard.com/topic/springsports) [wrestling](https://blog.sisuguard.com/topic/wrestling) [Previous Post](https://blog.sisuguard.com/akervall-technologies-ceo-sassa-akervall-podast-interview) ##### [Podcast Interview with SISU Mouthguards founder & CEO, Sassa Akervall](https://blog.sisuguard.com/akervall-technologies-ceo-sassa-akervall-podast-interview) [Next Post](https://blog.sisuguard.com/dealing-with-sports-injuries-at-your-event-what-you-need-to-know) ##### [Dealing With Sports Injuries at Your Event: What You Need to Know](https://blog.sisuguard.com/dealing-with-sports-injuries-at-your-event-what-you-need-to-know)